I’ve always had more than a bit of a sweet tooth in my life… so when a good friend of mine approached me about branding her newly launched desserts-from-home business, I jumped on the chance (if only for an opportunity to taste all the amazing sweets!) We wanted the brand to be playful and full of energy and fun… appealing not only to children, but their mom’s as well.
The logo is based on the idea of a swirl of frosting, something every good dessert needs. Because Melanger means to mix or blend, we used the whisk as an icon. Cupcake liners make a sweet pattern and background for hand rendered drawings of all the goodies that she offers. In order to help save on cost, we created a system of labels and tags where she can use custom stamps to denote the product being contained. Below are a few photos of the branding and packaging.
Melanger is based in Houston, Texas and is available for homemade baked goodies as well as dessert bar styling for your next event. For more info, visit here.